Can you believe it’s September already? This week we take you Behind the Scenes of what happened at Browns Bride during the month of August!

We hosted some lovely events during August and it felt really nice to get back to some normality in-store. You can read all about the Galia Lahav Trunk Show that we hosted by clicking here. After our Galia Lahav Trunk Show it was time to get ready for our next event for Viktor & Rolf.

 Usually in April, our buying team jets off to New York Bridal Fashion Week, but of course – Covid changed everyone’s plans. So this year, we’ve been working up close and personal with the latest collections, feeling the fabrics. trying them on brides, hearing their feedback; before deciding which dresses to purchase for our boutique.

In the lead up to our Viktor & Rolf Trunk show at the end of August, four huge boxes arrived in store and we got to the busy task of unboxing all the new Viktor & Rolf gowns. It always feels like Christmas when we open up all the boxes and pull out of all gowns, seeing the latest collection in the flesh for the first time.

Every gown gets hung up and steamed ready to be displayed in our showroom upstairs.

Steaming the Viktor & Rolf gowns for the Trunk Show

Peter Langner also sent his new collection over to us from Milan for a few days so we could see his Spring 2021 Collection for the first time. The collection is as versatile as it is stunning, with unique fabrics and transformative accessories. Our personal favourite was the Amandine (pictured below) with its delicate leaf-like applique and its dramatic, detachable cape. We couldn’t resist putting it on the first person we could which just so happened to be Ciara, one of our stylists (perks of the job, eh?) to see how it fit! We’re sure you’ll agree it’s a breath-taking gown!

Exciting arrivals from Peter Langner in Italy!

Ciara, modelling Amandine and matching cape on our front steps

Although there isn’t much in the way of fittings this year, given that most of our brides weddings have been postponed to next year (cheers, Covid) – there is always plenty to do for the seamstresses. We house so many dresses which all get tried on very regularly, so it’s really important we keep on top of their condition and don’t let them look tired or worn. Here’s Mojgan, one of our seamstresses, fixing up a Galia Lahav gown.

Mojgan, one of our seamstresses working on a Galia Lahav gown in the workroom

As much as it’s been delightful to have a calendar full of exciting events again, things won’t be going back to the normal we once knew for quite a while. Masks are mandatory in store for both our clients and our team and we are still limiting the amount of guests a bride can bring with her to her appointment. Both these changes in store are to keep our space as safe as possible for everyone who enters. At the end of every day, the store is deep cleaned by our team to make sure it is clean and safe for the brides we will welcome the following day. Here’s Laura below, armed with Dettol and a mask… the must-have accessories for 2020!

Laura all masked up, cleaning the store before we close