FREYA ROSE BLOG TAKEOVER: DAY 5

FREYA ROSE BLOG TAKEOVER: DAY 5

Today is marketing day. I meet with our press assistant for lunch in Ottolenghi in Islington to discuss our 2015 campaign and photoshoot that we will be shooting in London.  Ottolenghi have the most delicious salads and pastries. Afterwards, I head down to Camden Passage where I regularly go for a creative fix!  I love the Japanese art gallery that…

FREYA ROSE BLOG TAKEOVER: DAY 4

I wake up at 7am and start the day with some yoga to instill a sense of calm before my three year old son wakes up. We have a healthy breakfast and leave the house at 8.15am, as I drop my son off at nursery for 8.30am. I am so lucky to be able to walk to work each day…

FREYA ROSE BLOG TAKEOVER: DAY 2

Today is an early start with coffee and breakfast on the move.   There are numerous technical details to cover.  We visit the last makers, sole makers and heel factory to perfect the lines of some of our latest styles.  The tiniest alteration to the important ‘top line’ of the shoe (just 1-2 mm) can transform not only the glamorous look…

FREYA ROSE BLOG TAKEOVER: DAY 1

I wake at 7am in La Romana, Spain. I travel to Spain regularly as this is where my highly skilled craftsmen and factory are based.  I believe strongly in working closely with the product from the design through to development and production. Travelling internationally so regularly with my work requires comfort! I always pack my essential travel luxuries; travel candles…

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